I help founders and agencies turn Shopify stores into compounding revenue - strategy, custom Liquid, conversion sprints, and search-ready content under one roof.
We jump on a quick call to map your project, goals, and timeline.
I research your audience, competitors, and conversion patterns to set the build direction.
Wireframes and pixel-ready mockups - approved before any code is written.
Clean Liquid, custom sections, and weekly Loom updates on a live staging URL.
Cross-device QA, your team's review, final fixes - then go-live with 14 days of support.
Most people building on Shopify start with design. I started with a question - why do people actually buy?
That question led me down a rabbit hole I never came out of. Customer psychology, buying triggers, trust signals, the exact moment someone decides to stay or leave. Six years and 50+ projects later, it's still the only thing I think about.
When a landing page I built crossed $800K in revenue, something clicked. Not just that the build worked, but why it worked. Every element had earned its place. Nothing was there to look good. Everything was there to make the visitor feel something: seen, trusted, ready to buy. After that, I stopped thinking about the store and started thinking like the customer standing on the other side of the screen. Now before I touch anything, I already know the full journey. Who's landing here, what they're feeling, what's stopping them, and exactly what needs to happen to move them forward.
That's how I build. Not store by store, but system by system. The store is just where the system lives. Behind it is a structure - designed so that when someone lands on your page, they don't just browse. They feel like they belong there. They trust you. They come back.
Pretty without purpose has never interested me. I want the store that converts, retains, and grows - because that's the one that actually means something.
